DR. CASTELLO-KRAMER
The Brief:
1. Create Dr. Castello-Kramer's brand
2. Maintain Dr. Castello-Kramer's online presence
3. Teach Dr. Castello-Kramer how to eventually manage the accounts on her own
The Campaign:
With a somber tone, make promoted social media posts that stand on their own. Offer tidbits of Dr. Castello-Kramer's excellence in each post, driving attention to her blog and website.
THE STRATEGY
THE LOGO
