DR. CASTELLO-KRAMER

The Brief:

1. Create Dr. Castello-Kramer's brand 

2. Maintain Dr. Castello-Kramer's online presence 

3. Teach Dr. Castello-Kramer how to eventually manage the accounts on her own

The Campaign:

With a somber tone, make promoted social media posts that stand on their own. Offer tidbits of Dr. Castello-Kramer's excellence in each post, driving attention to her blog and website. 

 

THE STRATEGY

 
Kramer Strategy 1.jpg
 
 
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THE LOGO

 

INSTAGRAM