The Global Divine Leadership Institute

An Emergency Room for CEO’s During Unprecedented Times

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The task was to create a sub-brand of Deirdre Hade with a more professional tone focused on the improvement of business entities rather than self-exploration, crystal gazing, and enlightenment to attract business owners and entrepreneurs seeking guidance to get to the next step of their careers. Even though many of the tools are borrowed directly from Deirdre Hade's brand and dip into spirituality, it is important not to scare away business-oriented clients by maintaining a results-driven, sensical approach and stern, confident yet inspirational brand voice.