Drive Zipcar membership within the University segment in Boston.
The big idea: "Declare freedom from urban campus life with Zipcar."
Put parked Zipcars (and students' poor planning skills) to work - offer unbooked cars for free for students. Unreserved Zipcars aren't earning revenue, so use them to encourage students to sign up and pay the yearly fee for exclusive access.
HOW IT WORKS
Regular Zipcar bookings must be made at least four hours in advance so we know which cars are going to be available for at least the next three hours. On the Zipcar app, these unbooked cars will show up amongst their regular counterparts in orange.
These bookings are perfect for short errands like hitting the grocery store, driving to an interview, or completing various other short-term tasks relevant to college students.
OUT OF HOME
To be placed around college campuses in Boston.
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